Usa today news headlines
Having met and exceeding the original goal of the campaign, USA TODAY plans to test more ad creatives, evaluating more granular post-install activity, and exploring the option of re-engagement campaigns. Other positive campaign performance results included:
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Optimizations to creative during the campaign led to an increase in app opens of 386% when compared to the initial four week pilot. With the goal of increasing app installs and opens, the campaign exceeded expectations.
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In one case a branded ad resulted in 53% more installs than a non-branded ad. Get the latest American and Canadian news from BBC News in the US and Canada: breaking news, features and analysis plus audio and video content from North America. It’s clear that the USA TODAY brand carries a lot of weight. Other fruitful tests for the campaign included testing USA TODAY branded ads against non-branded ones. This insight not only helped performance in the Liftoff campaign, but helped USA TODAY optimize other advertising tactics. In one test, a politically themed ad generated a 79% lift in installs against an ad focusing on an internationally known musician. By testing various topics and headlines from USA TODAY content against each other, the Liftoff team was able to identify trends that were then carried out throughout the campaign. Ads were served to potential news readers, with an emphasis on rapidly testing many creatives to ensure the most effective ones were used, continually increasing campaign performance.ĬonclusionThe USA TODAY campaign was successful with strong performance metrics. The Liftoff team also promoted various headlines, topics and articles from USA TODAY in the ads to determine which themes resonated best with potential app installers.įinally, Liftoff ran the various ads across all major ad networks and exchanges to get them in front of the right people. A/B tests included copy, animation, logo variations and text styles to find the optimal creative combination.
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Creative tests revolved mostly around banner and interstitial ads. Experience comprehensive and personalized coverage the way you want it with. With a focus on driving a large volume of quality installs who actively use the app, campaign performance really came down to optimizing ad creative. The USA TODAY app puts the pulse of the nation in the palm of your hand.
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Once postback data and tracking was in place, Liftoff’s creative team took direction from USA TODAY to set up numerous A/B creative tests across ad formats and sizes. With an overall goal of driving installs and remaining within CPI targets, the team tracked app clicks, installs and opens. The SolutionThe first step was to receive all relevant postback data that showed what people were doing in the USA TODAY mobile app from Localytics, a mobile engagement and app tracking platform. is the home page of Rochester NY, with in-depth and updated local news, sports, things to do, investigative journalism and.